Pixel Position . Conversational SEO

Online marketers have a code, culture and vocabulary that is a foreign language to people who don’t live and breath Internet marketing geek speak.

A search marketer’s daily lexicon includes words about tactics and actions for sharing and virally spreading messages, building brands and helping rank websites on the front pages of search engines. Geek speak represents daily life online, our Internet marketing jargon and lingo used while participating in online communities.

Geek Speak for Tactics

Geek Speak relating to methods, or tactics,  for marketing and positioning a company’s products and services include some of the following:

Search Engine Optimization (SEO), Pay Per Click (PPC), Search Engine Marketing (SEM), Blogging, User Generated Content (UGC), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Social Networking, Reputation Management

Does online marketing have more acronyms than government work?

Translate and learn some of this lingo at MarketingTerms.com, an Internet marketing terms reference.

Geek Speak for Actions

Internet marketers, as well as customers and non-marketing types who surf the Web and/or buy products online, are all part of the process. Our actions become part of the marketing message. You may not know the word or term for what you are doing when you’re online, but when you are speaking about a product or service, your language becomes part of that company’s brand.

Geek speak for daily actions through which we share include:

Tweet, Stumble, Thumb, Sphinn, Digg, Post, Tag

• Tweet - a message less than or equal to 140 characters posted on Twitter
• Thumb - the act of giving a thumbs up or thumbs down to cast your vote on a website post, article, photo on StumbleUpon. People who look through StumbleUpon then Stumble upon sites for which others have voted.
• Sphinn - voting approval or disapproval (desphinning) submissions made on Sphinn, the site where many in search marketing hang out to share stories
• Digg - another “vote” of approval to say you like an article
• Post - creating an article for a blog, a blog post
• Tag - adding a keyword to posts or inserting words into a tweet or bookmarking a site with tags (Delicious)

These terms relate to participation on social networks, also known as “socnets.”

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This is written to SEOs and Social Media marketers, myself included.

Are we using our skills and talents to make a positive impact? Are we helping optimize society? How are we giving back and making a difference?

Is SEO “all about me?”

SEO, the process of getting websites to rank high in the search engines, is a critical component of online marketing efforts.

• We need to develop a lot of content.
• We optimize various forms of content (text, pdfs, podcasts, video) and our website(s) for universal search.
• We work to improve PageRank (authority) with Google while building up “social trust” by getting more links from other sites.
• We Blog, Sphinn, Digg, Thumb, Tweet, Snip, Share, Bookmark, Comment…

Focusing on SEO can result in tunnel vision, since a lot of this effort is “all about me!”… My website. My clients. My reputation. My content. My opinion. My pocketbook. Me. Me. Me. Remember, I’m talking to “myself” as well. Read the rest of this entry »

Social Media is now an alternative news source! Social Media offers ways for people to get their message out, to acquire and share information. We are the reporters and news aggregators! We’re helping others. I’m going to quickly cover how Twitter has become one alternative news source.

Broadcasting Twitter News

Twitter is a microblogging platform where people, world-wide, are communicating and broadcasting news. News is sent out as “tweets,” messages sent to Twitter. Each tweet is like a bird chirping, short and hopefully sweet – 140-characters or less. The conversation on Twitter may be as simple as updating what you are doing, posting links about informative or fun website articles, to providing information about fire and evacuations.

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