Scary SEO, a mini-conference recently held in south Florida, has a super tagline:
Two Days of Search Training that will make you so good it will be Scary
It worked! I spent two days in training, almost living and breathing search. I gained knowledge that will help elevate my clients’ rankings, and I am no longer scared! Why?
UPDATED: 09.18.08
I’m no longer “actively active” in the effort for an SEO Code of Ethics (other than with the team I work to provide services). Ethics is a personal matter and cannot be legislated. (Standards or regulation was not the point in the first place.) My hope was that a team could develop and accept a common SEO Code of Ethics that consumers could reference to understand when they are being snake-oiled. Unfortunately, anyone could simply use such a code as a marketing ploy. It, too, could be misused.
Discussion about a Code of Ethics turns into a heated discussion, it has before and still is. It feels too much like politics and religion. I vote as an independent and see both sides to many issues and find many of the issues are not issues for me. I’m a Christian but don’t push or advertise such as part of my offering. Actually, I’m embarrassed by how some operate. I read a comment about how some use Christianity as part of their marketing. ugh… Others would use a Code of Ethics as part of their marketing. This, too, is snake oil, not SEO. Politics and religion are not SEO either!
Bottom line, I’m going quiet on this topic. I respect those who are following their own SEO Code of Ethics and walking their talk. Comments closed.
SEOs unite! The SEO Code of Ethics Effort is underway!
Do you provide SEO services and serve clients or represent a company that does Search Engine Optimization and/or Social Marketing? Are you interested in being part of an effort to discuss best practices and ways to implement a voluntary SEO Code of Ethics?
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| Join the SEO Code of Ethics Group |
If so, join our SEO Code of Ethics Google Discussion Group.
The effort needs participation and GENUINE collaboration of many members of the SEO and Social Marketing Industry.