Pixel Position . Conversational SEO

Online marketers have a code, culture and vocabulary that is a foreign language to people who don’t live and breath Internet marketing geek speak.

A search marketer’s daily lexicon includes words about tactics and actions for sharing and virally spreading messages, building brands and helping rank websites on the front pages of search engines. Geek speak represents daily life online, our Internet marketing jargon and lingo used while participating in online communities.

Geek Speak for Tactics

Geek Speak relating to methods, or tactics,  for marketing and positioning a company’s products and services include some of the following:

Search Engine Optimization (SEO), Pay Per Click (PPC), Search Engine Marketing (SEM), Blogging, User Generated Content (UGC), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Social Networking, Reputation Management

Does online marketing have more acronyms than government work?

Translate and learn some of this lingo at MarketingTerms.com, an Internet marketing terms reference.

Geek Speak for Actions

Internet marketers, as well as customers and non-marketing types who surf the Web and/or buy products online, are all part of the process. Our actions become part of the marketing message. You may not know the word or term for what you are doing when you’re online, but when you are speaking about a product or service, your language becomes part of that company’s brand.

Geek speak for daily actions through which we share include:

Tweet, Stumble, Thumb, Sphinn, Digg, Post, Tag

• Tweet - a message less than or equal to 140 characters posted on Twitter
• Thumb - the act of giving a thumbs up or thumbs down to cast your vote on a website post, article, photo on StumbleUpon. People who look through StumbleUpon then Stumble upon sites for which others have voted.
• Sphinn - voting approval or disapproval (desphinning) submissions made on Sphinn, the site where many in search marketing hang out to share stories
• Digg - another “vote” of approval to say you like an article
• Post - creating an article for a blog, a blog post
• Tag - adding a keyword to posts or inserting words into a tweet or bookmarking a site with tags (Delicious)

These terms relate to participation on social networks, also known as “socnets.”

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Recently Released: 100 Awesome Webmaster Blogs by and for Women

This article (written by a man) shows Women of Search, Women of Design, Women of the Web, Women of Business. Thanks, Jimmy! I don’t know you but already luv you!

Tamar Wienberg took this HOT on Sphinn, and the relevance of outstanding Women on the Web reaches past the Sphinn collective. The article shows how women are influencing talk on the Web. SEO and Social Media are gaining balanced perspectives as more women become active, especially in the search marketing industry.

Congratulations to Rebecca Kelly of SEOmoz for being featured in this article. There’s a nice mention of SEO Chicks, for which Jane Copeland is a contributor. Other women associated with SEOmoz are mentioned, Tamar Weinberg and Jill Whalen. Rand commented that SEOmoz is also co-woman-owned (by Gillian Muessig) and gives credit to our beloved Sarah Bird. Go ladies of SEOmoz!

Don’t know of SEOmoz? Learn about SEO tools, guides, custom Q & A, marketplace and more for SEO/SEM professionals. There is a lot of stuff here for guys, too!

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SMX Advanced generated a lot of controversy and conversation.

Did the conference go to the “Dark Side” with Black Hat SEO?

Should there have been more advanced topics?

Was there enough White Hat SEO discussed?

The 2008 Advanced Search Marketing Expo also delivered a fast-paced, action-packed venue of topics and opportunities for networking with top-notch performers who specialize in organic Search Engine Optimization, Paid Search and Web Development. Read the rest of this entry »