Posts Tagged ‘Search Engine Optimization’

SEO Code of Ethics – Join the Effort!

Friday, August 29th, 2008

UPDATED: 09.18.08

I’m no longer “actively active” in the effort for an SEO Code of Ethics (other than with the team I work to provide services). Ethics is a personal matter and cannot be legislated. (Standards or regulation was not the point in the first place.) My hope was that a team could develop and accept a common SEO Code of Ethics that consumers could reference to understand when they are being snake-oiled. Unfortunately, anyone could simply use such a code as a marketing ploy. It, too, could be misused.

Discussion about a Code of Ethics turns into a heated discussion, it has before and still is. It feels too much like politics and religion. I vote as an independent and see both sides to many issues and find many of the issues are not issues for me. I’m a Christian but don’t push or advertise such as part of my offering. Actually, I’m embarrassed by how some operate. I read a comment about how some use Christianity as part of their marketing. ugh… Others would use a Code of Ethics as part of their marketing. This, too, is snake oil, not SEO. Politics and religion are not SEO either!

Bottom line, I’m going quiet on this topic. I respect those who are following their own SEO Code of Ethics and walking their talk. Comments closed.


ORIGINAL: August 29, 2008

SEOs unite! The SEO Code of Ethics Effort is underway!

Do you provide SEO services and serve clients or represent a company that does Search Engine Optimization and/or Social Marketing? Are you interested in being part of an effort to discuss best practices and ways to implement a voluntary SEO Code of Ethics?

SEO Code of Ethics Google Discussion Group
Join the SEO Code of Ethics Group

If so, join our SEO Code of Ethics Google Discussion Group.

The effort needs participation and GENUINE collaboration of many members of the SEO and Social Marketing Industry.

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Content is the Heart & Soul of SEO!

Tuesday, August 26th, 2008

Written while listening to Huey Lewis, Heart of Rock & Roll. Is he giving us insight into SEO?

Songwriters understand the value of good lyrics. Where ever there is real, live music, there is good content. Musicians, for centuries, have been writing and singing songs that speak of their heart and soul. Their lyrics can have far-reaching influence.

  • A popular song can put a town on the map. I recently moved to Folsom, California. People immediate connect Folsom with Johnny Cash. His At Folsom Prison song created an association that outlives him.
  • A catchy tune can result in memorizing a phone number you never plan to call. Tommy Tutone’s song, 867-5309 Jenny, embedded that phone number in our brains.

Good copy is the core of a memorable song! It’s all about the content…and the jingle. (more…)

Women (and Men) Talking Online

Tuesday, June 17th, 2008

Recently Released: 100 Awesome Webmaster Blogs by and for Women

This article (written by a man) shows Women of Search, Women of Design, Women of the Web, Women of Business. Thanks, Jimmy! I don’t know you but already luv you!

Tamar Wienberg took this HOT on Sphinn, and the relevance of outstanding Women on the Web reaches past the Sphinn collective. The article shows how women are influencing talk on the Web. SEO and Social Media are gaining balanced perspectives as more women become active, especially in the search marketing industry.

Congratulations to Rebecca Kelly of SEOmoz for being featured in this article. There’s a nice mention of SEO Chicks, for which Jane Copeland is a contributor. Other women associated with SEOmoz are mentioned, Tamar Weinberg and Jill Whalen. Rand commented that SEOmoz is also co-woman-owned (by Gillian Muessig) and gives credit to our beloved Sarah Bird. Go ladies of SEOmoz!

Don’t know of SEOmoz? Learn about SEO tools, guides, custom Q & A, marketplace and more for SEO/SEM professionals. There is a lot of stuff here for guys, too!

SEOmoz.org - Learn From SEO Experts. Become an Expert.

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SMX Advanced Awards – Who Won?

Monday, June 9th, 2008

SMX Advanced generated a lot of controversy and conversation.

Did the conference go to the “Dark Side” with Black Hat SEO?

Should there have been more advanced topics?

Was there enough White Hat SEO discussed?

The 2008 Advanced Search Marketing Expo also delivered a fast-paced, action-packed venue of topics and opportunities for networking with top-notch performers who specialize in organic Search Engine Optimization, Paid Search and Web Development. (more…)