Scary SEO, a mini-conference recently held in south Florida, has a super tagline:
Two Days of Search Training that will make you so good it will be Scary
It worked! I spent two days in training, almost living and breathing search. I gained knowledge that will help elevate my clients’ rankings, and I am no longer scared! Why?
Optimize your website for searchers and not specifically for the search engines. Search engine robots and spiders will visit your site. They’ll crawl around, but they won’t buy anything or contact you.
Most Search Engine Marketers (SEMs) hear a version of the following:
“Can you get me to #1 in Google?”
“How much would it cost to be in the top 3 on Google?”
“How much does it cost to submit my site to the search engines?”