Social Media goes pink for breast cancer awareness during October, and so have I. The month of October was declared “Breast Cancer Awareness Month” in 1985. Think Pink October!
Breast Cancer Awareness, a Brief History
Pink ribbons are often worn to commemorate a survivor or a love one who lost the battle. In recent years, corporations sponsored events, organizations put on races, grocery products were imprinted with pink ribbons. The goal has been increased awareness of and raising of money to fight breast cancer. Many of these campaigns continue. Some are still successful while others have not been. (More about that shortly.)
In 2007, viral marketing expanded reach of this campaign with the launch of television shows dedicated to breast cancer awareness – Deal or No Deal and Warriors in Pink were dedicated to raise awareness of breast cancer.
Social Media has gone pink for October in 2008. (more…)