Dec 6, 2008 7
How HP sold me on Apple
Hewlett-Packard (HP) has done their best to sell me an Apple computer. How? I have spent well over 30 hours dealing with HP issues – time with Customer Care, troubleshooting, restoring lost files, researching problems in technology forums and returning products.
Why am I writing about this? Partially to complain but mostly to use my challenges as an opportunity to remind businesses of the importance of customer service.
Customer Service and product quality affects Word of Mouth Marketing – how people talk about you. What they say affects how others spend their money. Every touch point with your company affects your reputation. Money follows!
I’ve been “listening” to what others are saying about the Mac OS X and have been salivating over their excitement about Apple products. Plus, you can’t buy a new PC with Windows XP. Who wants Vista? All of this “talk,” along with my personal experiences with HP, are shaping my opinions about how I spend my money.
My money is following away from Windows and HP. Let me tell you why HP sold me on Apple…