Pixel Position . Conversational SEO

Scary SEO, a mini-conference recently held in south Florida, has a super tagline:

Two Days of Search Training that will make you so good it will be Scary

It worked! I spent two days in training, almost living and breathing search. I gained knowledge that will help elevate my clients’ rankings, and I am no longer scared! Why?

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What type of privacy do you guarantee to your people, your website visitors? Does your privacy policy build trust?

Your privacy policy is your insurance that you guarantee NOT to share, divulge, sell or misuse any information you collect about each visitor to your website.

Who cares?

1. Your people!
   Your site visitors care.
   • They are on your website because they are interested in what you say, what you offer – your information, products and services. They need to understand how you plan to use information collected while they visit.
   • Your people are concerned about what is being done with their personal information.
   • They need to trust and be confident you are not being sneaky or Big Brother about their visit.
2. Lawyers.
   Lawyers care. (I won’t venture into “why.”)

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Optimize your website for searchers and not specifically for the search engines. Search engine robots and spiders will visit your site. They’ll crawl around, but they won’t buy anything or contact you.

Most Search Engine Marketers (SEMs) hear a version of the following:

“Can you get me to #1 in Google?”

“How much would it cost to be in the top 3 on Google?”

“How much does it cost to submit my site to the search engines?”

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