Scary SEO, a mini-conference recently held in south Florida, has a super tagline:
Two Days of Search Training that will make you so good it will be Scary
It worked! I spent two days in training, almost living and breathing search. I gained knowledge that will help elevate my clients’ rankings, and I am no longer scared! Why?
What type of privacy do you guarantee to your people, your website visitors? Does your privacy policy build trust?
Your privacy policy is your insurance that you guarantee NOT to share, divulge, sell or misuse any information you collect about each visitor to your website.
Who cares?
Optimize your website for searchers and not specifically for the search engines. Search engine robots and spiders will visit your site. They’ll crawl around, but they won’t buy anything or contact you.
Most Search Engine Marketers (SEMs) hear a version of the following:
“Can you get me to #1 in Google?”
“How much would it cost to be in the top 3 on Google?”
“How much does it cost to submit my site to the search engines?”