This is written to SEOs and Social Media marketers, myself included.
Are we using our skills and talents to make a positive impact? Are we helping optimize society? How are we giving back and making a difference?
Is SEO “all about me?”
SEO, the process of getting websites to rank high in the search engines, is a critical component of online marketing efforts.
- We need to develop a lot of content.
- We optimize various forms of content (text, pdfs, podcasts, video) and our website(s) for universal search.
- We work to improve PageRank (authority) with Google while building up “social trust” by getting more links from other sites.
- We Blog, Sphinn, Digg, Thumb, Tweet, Snip, Share, Bookmark, Comment…
Focusing on SEO can result in tunnel vision, since a lot of this effort is “all about me!”… My website. My clients. My reputation. My content. My opinion. My pocketbook. Me. Me. Me. Remember, I’m talking to “myself” as well. (more…)