Twitter is officially mainstream during the Amgen Tour of California (ATOC). Twitter is engaging race fans as professional cyclists traverse California for 9 days. Racers, team directors and fans are “in conversation” on Twitter using hashtags #atoc and #toc. (Hashtags are keywords included to identify common stream of conversation on Twitter.)
How to get Live Twitter Race Coverage
Get live race coverage on Twitter Search at http://search.twitter.com/search?q=atoc.
You don’t have to sign up for a Twitter to enjoy live commentary and race coverage about the Tour of California. Learn what the fans are seeing and thinking, what some of the racers and team directors are sharing.
Cycling fans are turning to Twitter to read these 140-character micro-blogging updates, aka “tweets.”
@rustyventure is thanking the Twitterverse for their coverage, as shown above. He concludes:
“best race news was #atoc.”