Aug 29, 2008
I’m no longer “actively active” in the effort for an SEO Code of Ethics (other than with the team I work to provide services). Ethics is a personal matter and cannot be legislated. (Standards or regulation was not the point in the first place.) My hope was that a team could develop and accept a common SEO Code of Ethics that consumers could reference to understand when they are being snake-oiled. Unfortunately, anyone could simply use such a code as a marketing ploy. It, too, could be misused.
Discussion about a Code of Ethics turns into a heated discussion, it has before and still is. It feels too much like politics and religion. I vote as an independent and see both sides to many issues and find many of the issues are not issues for me. I’m a Christian but don’t push or advertise such as part of my offering. Actually, I’m embarrassed by how some operate. I read a comment about how some use Christianity as part of their marketing. ugh… Others would use a Code of Ethics as part of their marketing. This, too, is snake oil, not SEO. Politics and religion are not SEO either!
Bottom line, I’m going quiet on this topic. I respect those who are following their own SEO Code of Ethics and walking their talk. Comments closed.
ORIGINAL: August 29, 2008
SEOs unite! The SEO Code of Ethics Effort is underway!
Do you provide SEO services and serve clients or represent a company that does Search Engine Optimization and/or Social Marketing? Are you interested in being part of an effort to discuss best practices and ways to implement a voluntary SEO Code of Ethics?
|Join the SEO Code of Ethics Group|
If so, join our SEO Code of Ethics Google Discussion Group.
The effort needs participation and GENUINE collaboration of many members of the SEO and Social Marketing Industry.
Discussion & Approach
Discussion about an SEO Code of Ethics is not new. I could post links upon links about discussion regarding the “lack of best practices” (to say it nicely) in the SEO industry. There have been similar initiatives in the past; however, nothing has formalized due to a lack of participation and adherence by many SEOs.
Many of us are in agreement. The need for a Code of Ethics in SEO is stronger now more than ever.
One group member suggested a great approach for the discussion:
Vision: In a perfect world, what do we see this doing?
Mission: What, therefore, is the purpose in this exercise?
Deterrents: What potential problems could occur that we want to deal with now rather than later?
Strategy/Tactics: How or what would we do to accomplish our goals?
Implementation: How has it been implemented before? How can we improve upon that process?
We’re starting from the beginning in forming the approach, yet the path has already been paved. Bruce Clay’s SEO Code of Ethics leads the way as their exemplary model to follow. (Bruce Clay leads the way in SEO on many fronts!)
Voluntary – No Regulation
Can ethics be regulated? No!
Do we want regulation? No!
We’ve seen State & Federal governments try to regulate ethics and morals. It’s not possible. One has to voluntarily want to adhere to high standards.
Discussion about an SEO Code of Ethics is simply an effort to bring the issue to the forefront, not to create a governing body.
We are an impartial voice with no motives to regulate or set standards. We’re aiming for an all-inclusive approach and collaboration. We are not in this to sell services or gain linkbait!
Quality SEO & Social Marketing
The effort and discussion is an opportunity to help educate about quality SEO and best practices for Social Marketing.
The goal is to help fight against stereotypes that SEOs are snake-oil salesmen (and women) and to help educate and enlighten, to fight “entrenched misinformation” about attaining search engine ranking.
I recently met someone who said they do nothing but “black hat SEO.” At least this person was honest! Also, the individual is not selling his services. He utilizes principles to rank his sites high in the search engines for affiliate marketing. Some SEOs, however, do fit this persona, unfortunately. We’ve all received the emails that guarantee “high ranking in 24 hours” in the search engines. This is NOT quality SEO.
Someone mentioned this past week:
“Where there is a will there is a way.“
Our “will” is to help find a way for all who value and deliver quality SEO and Online Marketing services. It’s our personal promise to our customers, to work in their best interest, and to help educate about best practices.