About Pixel Position
Dana Lookadoo founded Pixel Position in 2003 to meet a growing market need for personalized Search Engine Optimization (SEO) and Online Marketing Services.
Pixel Position has changed along with the rapidly-growing and changing search industry.
- Agency? Not any more.
- SEO Consulting? Select clients.
- Goal? To discuss and continue to learn as much about Conversational SEO and Online Marketing
This site is Dana Lookadoo’s outlet to share thoughts about SEO, copywriting best practices, blogging, branding, reputation management, tools, techniques, and stuff happening in social media and online marketing. (Pixel Position’s website would do well to have a blogging calendar. A plan is in the works!)
PixelPosition.com will soon host a new theme with more of a magazine/news layout.
(Now it’s time to switch from third to first person…)
SEO gone Social
I personally joke I’m “SEO gone Social,” which sounds like a mental condition. SEO used to be more scientific. It’s now very relational. The connections developed between websites represent connections between people. These connections rank one higher in the search engines.
Conversational SEO involves conversation, the building of relationships through blogs and social networks.
Conversational SEO is viral! I know I’m classified as “SEO gone Social” due to the following symptoms:
- Constant need to learn about rapidly-changing search technologies, keyword research, and latest tools;
- Burning passion to apply SEO best practices and build relationships;
- Salivating desire to understand how people think, what makes them tick, how they are better served.
- Satisfaction received when helping others succeed and understand how to better utilize the ever changing Web.
(Now for a little of the formal stuff…)
Dana Lookadoo: Conversational SEO . Trainer . Author
Passions include:
- Search Engine Optimization & Copywriting
- Online Marketing and Social Media
- Information Architecture & Planning
- Technical Training & Curriculum Development
- Usability and Graphic Design
Trainer . Author
The educational process of helping others and putting pen to paper pushes my buttons! My minor is in Instructional Technology, and the Web often feels like a big playing field to express ideas and play with tech!
However, when I graduated from high school, I wanted to be an English teacher. I choose accounting and a degree in Business Administration. Once again, the Web offers the perfect combination for multiple disciplines.
Career highlights have included conducting and writing technology curriculum for multiple corporate training classes:
- Sun Microsystems Open Gateways Program
- Sun Microsystems Star Office for Kids (K-12)
- Monterey Institute of International Studies
- U.C. Santa Cruz Extension
- General Colin Powell’s Youth Peace Corp
- PowerUp – America’s Promise
- Steve Young’s NFL YET Center
- Wal-Mart’s MEM Technology Conference Series
Sun Microsystems asked me to author “Traveling the Internet,” a 100-page guide for how to communicate and travel securely on the Web, in 2005. (Download “Traveling the Internet” – PDF 3.5MB)
Vitae
I began a career in computing in 1984 and have been working “online” since 1996. I went back to school for another degree, B.S. Telecommunications, Multimedia & Applied Computing and studied Virtual Reality Modeling Language at Naval Postgraduate School with an emphasis on Instructional Technology.
I taught Web Design as Adjunct Faculty at California State University Monterey Bay (1999-2000, 3 semesters) while also managing a team of Web developers as Triage Online Solutions. An alliance and I merged companies and incorporated to form uniquefocus, inc. in Monterey in 2000. Our offering of Web and Ecommerce Development, Hosting, Online Promotion and Corporate Training grew fast, maybe too fast, until late 2003. This successful 6-person agency “closed shop,” sadly. I call the life-changing experience, “failing forward.”
Pixel Position was then birthed to provide SEO and Online Marketing services after I moved to Minden, Nevada to start over. I then put together a new team to specialize in SEO, Web Development and Training.
I stepped away from full-time consulting to serve as Director of Marketing for R3 Media Group to provide technology training for Wal-Mart Electronics Dept. and other technology vendors and worked with the Who’s Who of technology. It was a fun and wild ride into 2007. We grew 500% in one year, but closed doors abruptly – another grow-too-fast story? Sadly, yes.
Dana Lookadoo . Today
I now reside in Folsom, CA. Many things have changed. Passions for technology and people remain the same. I work with a few select clients. I don’t have the same staff, capacity or interest to operate as a search agency anymore.
I am developing some exciting affiliate marketing niches and enjoying the mix of blogging, Social Media and providing products and services that enhance lives. I’ll share more as 2009 develops.
Values
Traveling various roads open opportunities for change. One thing remains the same. My values about ethics and passion to help others is the same. The following verse summarizes it all:
“Don’t push your way to the front; don’t sweet-talk your way to the top.
Put yourself aside, and help others get ahead.
Don’t be obsessed with getting your own advantage.
Forget yourselves long enough to lend a helping hand.” Philippians 2:3-4