About Pixel Position

Dana Lookadoo, Pixel Position FounderDana Lookadoo founded Pixel Position in 2003 to meet a growing market need for personalized Search Engine Optimization (SEO) and Online Marketing Services. Pixel Position has changed along with the rapidly-growing search industry.

Search Industry Changes

Search algorithms can change multiple times in one week. SEO is the ongoing process of making websites friendly to the search engines and creating quality linkable content. The process takes time, and efforts must keep up with every-changing search engine rules. PPC (Pay Per Click) marketing enables instant exposure by purchasing placement in sponsored ads. PPC platforms and bid management tools have changed and improved over the years. Ecommerce has exploded, and websites now need to make sales. This process requires an understanding of design, usability and conversion. What else has changed in search? Coining of the term “Social Media” in August of 2006 modified the online landscape even more.

Social Media is a term for customer participation online, consumer reviews, blogs and user-generated content. SEO and Online Marketing must now focus around this conversation, Conversational SEO. People initiate conversation, not marketers. Companies no longer can rely on pushing messages.

SEO gone Social

Marketing plans must be fluid to adapt to changing technologies. Social Media is one such example. I personally joke that I’m “SEO gone Social,” which sounds like a mental condition. It is! It’s viral! Symptoms include:

  • Constant need to learn about rapidly-changing search technologies;
  • Burning passion to apply best practices for online marketing;
  • Salivating desire to understand how people are better served.

I’m evaluating the best approach for PixelPosition.com while learning as much as possible about blogging and Social Media and their value for Search Engine Optimization. This site is being developed to share the journey about Conversational Marketing and SEO.

Dana Lookadoo: Conversational Marketer . SEO . Trainer . Writer

Passions include:

  • Search Engine Optimization & Copywriting
  • Online Marketing, Public Relations and Social Media
  • Information Architecture & Planning
  • Technical Training & Curriculum Development
  • Usability and Graphic Design

Trainer . Author

The educational process of helping others and putting pen to paper pushes my buttons! Career highlights have included conducting and writing technology curriculum for multiple corporate training classes:

  • Sun Microsystems Open Gateways Program
  • Sun Microsystems Star Office for Kids (K-12)
  • Monterey Institute of International Studies
  • U.C. Santa Cruz Extension
  • General Colin Powell’s Youth Peace Corp
  • PowerUp - America’s Promise
  • Steve Young’s NFL YET Center
  • Wal-Mart’s MEM Technology Conference Series

Sun Microsystems asked me to author “Traveling the Internet,” a 100-page guide for how to communicate and travel securely on the Web, in 2005. (Download “Traveling the Internet” - PDF 3.5MB)

Vitae

Download Dana Lookadoo's Vitae (417K)I began a career in computing in 1984 and have been working “online” since 1996. I went back to school for another degree, B.S. Telecommunications, Multimedia & Applied Computing and studied Virtual Reality Modeling Language at Naval Postgraduate School with an emphasis on Instructional Technology.

I taught Web Design as Adjunct Faculty at California State University Monterey Bay (1999-2000, 3 semesters) while also managing a team of Web developers as Triage Online Solutions. An alliance and I merged companies and incorporated to form uniquefocus, inc. in Monterey in 2000. Our offering of Web and Ecommerce Development, Hosting, Online Promotion and Corporate Training grew fast, maybe too fast, until late 2003. This successful 6-person agency “closed shop,” sadly. I call the life-changing experience, “failing forward.”

Pixel Position was then birthed to provide SEO and Online Marketing services after I moved to Minden, Nevada to start over. I then put together a new team to specialize in SEO, Web Development and Training.

I stepped away from full-time consulting and served as Director of Marketing for R3 Media Group to provide technology training for Wal-Mart Electronics Dept and worked with the Who’s Who of technology for just under a year. It was a fun and wild ride into 2007. We grew 500% in one year, but closed doors abruptly - another grow-too-fast story? Yes.

Pixel Position Today

Pixel Position has a different “makeup” today. I now reside in Folsom, CA, and many things have changed. Passions remain the same, but after working 60-70 hours a week or more for years, I’ve taken a step back. Pixel Position is not the same today as yesterday. I’ll improve on niche offerings and revise paths tomorrow, based on industry changes today. I’m also developing some exciting offerings that will be announced later in 2008.

What I do - Conversational SEO & Training

I help “select” clients with SEO and engagement in online conversation. “Select” refers to a small number of companies with whom I work closely, as part of their marketing and/or training teams. I can handle a limited number of projects at one time. I love hearing about online ventures. Feel free to contact me at promote @ pixelposition dot com. I’m happy to discuss opportunities and help you determine how you can best to proceed with your Conversational SEO, Online Marketing and Training needs.

What I don’t do - Web Dev

I do not personally provide Web Design and/or Ecommerce Development services anymore. I will help you:

  • Identify your needs and opportunities to be successful online,
  • Understand how your site, technologies and marketing strategies need to engage your audience,
  • Choose a team based on your specific goals, market and demographics.

Values

“Don’t push your way to the front; don’t sweet-talk your way to the top. Put yourself aside, and help others get ahead. Don’t be obsessed with getting your own advantage. Forget yourselves long enough to lend a helping hand.” Philippians 2:3-4

Connect with Dana Lookadoo on LinkedIn and Twitter.