Jan 29, 2009
Online marketers have a code, culture and vocabulary that is a foreign language to people who don’t live and breath Internet marketing geek speak.
A search marketer’s daily lexicon includes words about tactics and actions for sharing and virally spreading messages, building brands and helping rank websites on the front pages of search engines. Geek speak represents daily life online, our Internet marketing jargon and lingo used while participating in online communities.
Geek Speak for Tactics
Geek Speak relating to methods, or tactics, for marketing and positioning a company’s products and services include some of the following:
Search Engine Optimization (SEO), Pay Per Click (PPC), Search Engine Marketing (SEM), Blogging, User Generated Content (UGC), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Social Networking, Reputation Management
Does online marketing have more acronyms than government work?
Translate and learn some of this lingo at MarketingTerms.com, an Internet marketing terms reference.
Geek Speak for Actions
Internet marketers, as well as customers and non-marketing types who surf the Web and/or buy products online, are all part of the process. Our actions become part of the marketing message. You may not know the word or term for what you are doing when you’re online, but when you are speaking about a product or service, your language becomes part of that company’s brand.
Geek speak for daily actions through which we share include:
Tweet, Stumble, Thumb, Sphinn, Digg, Post, Tag
- Tweet - a message less than or equal to 140 characters posted on Twitter
- Thumb - the act of giving a thumbs up or thumbs down to cast your vote on a website post, article, photo on StumbleUpon. People who look through StumbleUpon then Stumble upon sites for which others have voted.
- Sphinn - voting approval or disapproval (desphinning) submissions made on Sphinn, the site where many in search marketing hang out to share stories
- Digg - another “vote” of approval to say you like an article
- Post - creating an article for a blog, a blog post
- Tag - adding a keyword to posts or inserting words into a tweet or bookmarking a site with tags (Delicious)
These terms relate to participation on social networks, also known as “socnets.”
Socnets are networks where people socialize and hang out. They represent the interconnection of people through a network. There are hundreds of socnets. Primary social networks for online marketers are Twitter, Facebook, StumbleUpon, Sphinn, Digg, LinkedIn, and a few more.
Socnets connect you with other people and their interests. You can see your friends and who your friends know and what they are doing, bookmarking, sharing, thinking, purchasing.
Social networking has grown into one THE biggest and most essential aspects of Internet marketing.
Microsoft announced that 70% of it’s ad spend in 2009 is going to be on Facebook?
This is where people are hanging out!
Socnets are growing faster than the rate of change in Google’s search algorithms. And that’s pretty darn fast! People like to hang out with other people, which is one of the key reasons for their phenomenal growth. Some people just like to watch other people – another reason.
Watch the CommonCraft video that explains Social Networking in Plain English.
Social networking and the way people share and vote for articles and blog posts about products and services has molded our daily words and actions.
Learn the Lingo!
Even if it all sounds like geek speak, once you join networks, you learn the culture and how to communicate with those who live there.
Learn the lingo of Internet marketers!
What new words do you need to start speaking? You, too, can learn geek speak! Who knows. Maybe the next brand that gets talked about is yours!