Conversational SEO

Conversational SEO combines best practices of Search Engine Optimization (SEO) with Social Media & Online Marketing. SEO is more than getting your site to the top of the Search Engine Results Pages (SERPs). Success requires understanding one’s audience, participation in online conversations and genuine engagement with communities.

Conversational SEO . SEO + Social Media

Conversational SEO involves listening in on, responding to, and engaging with your audience, your customers, your community. It’s about building relationships while adding value. Positioning products and services in front of your audience is important, obviously. People, your customers, are most important!

Traffic may be one goal, but relationships come first - before sales. Relationships are built using best practices that combine multiple aspects of search marketing:

  • Search Engine Optimization (SEO)
  • Conversational Copywriting
  • Link Building
  • Social Media
  • Online Marketing
  • Analytics – Performance Tracking & Measurement

You’ve probably heard the SEO precept:

Content is King!

Agreed! I propose:

Conversation is Queen!

Your royal palace (your website) needs a search-engine-friendly, content-rich website that has an open-door policy for feedback and participation in the online conversation.

Conversational SEO Strategies

  1. Identify your value and your audience. Then set realistic & measurable goals.
  2. Define what’s needed to get there and the team who will join you on your journey.
  3. Listen first. Think of it as “PreSearch.”
    • Learn how your audience speaks about you, their lingo, and how they talk about your products and services.
    • Build a keyword glossary, an audience dictionary - keyword research, competitive intelligence, log analysis (website statistics).
  4. Get involved in social media, the communities where your audience lives.
    • Listen, again. Observe.
    • Participate. Gain insight.
    • Genuinely respond to feedback and criticism.
  5. Engage to provide value. Your product or service must enhance lives. Show what’s in it for them!
  6. Build keyword-rich content on your website that people want to read, while giving them a way to interact and be part of your story.
  7. Implement your marketing plans and online strategies. Use feedback as R&D and adjust based off your analytics and key performance indicators.

Conversational SEO Strategies build position, brand and relationships.

“Seek First to Understand, Then to be Understood,” Stephen Covey’s 5th principle of “7 Habits of Highly Effective People” summarizes THE best practice for online success.

Listen. Respond. Engage.