Pixel Position . Conversational SEO, Social Media Marketing

Written while listening to Huey Lewis, Heart of Rock & Roll. Is he giving us insight into SEO?

Songwriters understand the value of good lyrics. Where ever there is real, live music, there is good content. Musicians, for centuries, have been writing and singing songs that speak of their heart and soul. Their lyrics can have far-reaching influence.

• A popular song can put a town on the map. I recently moved to Folsom, California. People immediate connect Folsom with Johnny Cash. His At Folsom Prison song created an association that outlives him.
• A catchy tune can result in memorizing a phone number you never plan to call. Tommy Tutone’s song, 867-5309 Jenny, embedded that phone number in our brains.

Good copy is the core of a memorable song! It’s all about the content…and the jingle.

Content made the King of Rock ‘n’ Roll

Elvis Presley is the undisputed King of Rock ‘n’ Roll. He wrote many of his own songs, yet he relied on good copywriters, I mean…songwriters, for the majority of his lyrics. Elvis’ songwriters worked behind the scenes to create recordings that will go down in history as the greatest hits of all time. Their content helped make Elvis the King of Rock ‘n’ Roll.

You surely know many of their works, but you probably don’t know many of their names. They all had one thing in common and one requirement when they wrote their copy – their tone and “voice” had to be like Elvis when they performed their demos.

Website content should also have a uniform voice – your unique way of expressing and delivering your message. Make your copy flow, naturally, to a beat. Forget the long drawn out sentences.

Melodic website copy is music to your visitors’ ears.

Content is the Heart & Soul of SEO

Search Engine Optimizers continually say, “Content is King!”

<response while humming Huey Lewis tune>
And from what I’ve seen, I’ve believe them. Good content keeps the heart of SEO still beatin’!

Songwriters create memorable songs that come from their heart and soul. Each page or blog post should be like one of their songs.

Write about a topic, a focused subject.
Good website copywriters are like songwriters who wouldn’t mix country, blues, pop, jazz and rap on one page. Too many topics will distract your readers and confuse the search engines.

Search engine spiders love themed pages.
They only capture the keyword morsels that are repeated, like the chorus lines of a song. They like pages with focused, themed content. Keyword-rich copy moves the heart and soul of the search engine spiders. Spiders move to your beat; they start digging your page, clapping in applause and coming back for more.

Encourage readers to link and share.
Think about the viral effect of a band’s tour. Concert attendees bring their friends and tell others, resulting in increased sales. Popular pages on your site increase your search rankings. Search engines measure your popularity by the number and quality of links to each page. Words that are linked to your pages, anchor text, is one way search engines (and people) determine the topic of that page.

Plan your Content like a Producer

Musical producers plan their content and mix of songs for each CD released.

• Each CD targets an audience.
• Producers have a content strategy that is optimized for the number of songs, length of each track, including the desired overall experience for the CD.
• Each CD has a theme. The desired mix of talent is brought into the studio to produce it.
• Some CDs take longer to produce based on the complexity of music mixes and edits.

Content strategy is one of THE most important aspects of online marketing. Plan like a producer. Take time to plan, develop and produce your content. Consider the various needs and resources required for each production. Plan your site content with a focus on:

1. Appealing to your audience, then
2. Attracting search engines spiders.

The essence of a good song includes a melody that delivers a meaningful message.

The essence of quality content on the Web is a message that adds value to the reader, the viewer, the listener.

Write quality, themed and keyword-rich content to keep the heart of SEO still beatin’!

Tags: Content, Content Strategy, Copywriting, heart and soul, rock n roll, Search Engine Optimization, Search Engine Spiders, SEO

This entry was posted on Tuesday, August 26th, 2008 at 3:18 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.