May 28, 2008 0
Optimize your website for searchers and not specifically for the search engines. Search engine robots and spiders will visit your site. They’ll crawl around, but they won’t buy anything or contact you.
Most Search Engine Marketers (SEMs) hear a version of the following:
“Can you get me to #1 in Google?”
“How much would it cost to be in the top 3 on Google?”
“How much does it cost to submit my site to the search engines?”
May 11, 2008 0
Blogging is a great tool for Search Engine Optimization (SEO). Forget the technical details about pinging and how search engines read blogs a little differently (better) than regular Web pages. Blogging helps create two-way content, dialogue between you and your users and between your site and the search engines.
Static websites are a monologue. Enter into a dialogue by setting up a blog. Blogs also provide a great way for that conversation to be “SEO-friendly.” Be nice to the search engines, and they will like you and interact with your site. Read the rest of this entry »
