Written while listening to Huey Lewis, Heart of Rock & Roll. Is he giving us insight into SEO?

Songwriters understand the value of good lyrics. Where ever there is real, live music, there is good content. Musicians, for centuries, have been writing and singing songs that speak of their heart and soul. Their lyrics can have far-reaching influence.

• A popular song can put a town on the map. I recently moved to Folsom, California. People immediate connect Folsom with Johnny Cash. His At Folsom Prison song created an association that outlives him.
• A catchy tune can result in memorizing a phone number you never plan to call. Tommy Tutone’s song, 867-5309 Jenny, embedded that phone number in our brains.

Good copy is the core of a memorable song! It’s all about the content…and the jingle. (more…)

This is written to SEOs and Social Media marketers, myself included.

Are we using our skills and talents to make a positive impact? Are we helping optimize society? How are we giving back and making a difference?

Is SEO “all about me?”

SEO, the process of getting websites to rank high in the search engines, is a critical component of online marketing efforts.

• We need to develop a lot of content.
• We optimize various forms of content (text, pdfs, podcasts, video) and our website(s) for universal search.
• We work to improve PageRank (authority) with Google while building up “social trust” by getting more links from other sites.
• We Blog, Sphinn, Digg, Thumb, Tweet, Snip, Share, Bookmark, Comment…

Focusing on SEO can result in tunnel vision, since a lot of this effort is “all about me!”… My website. My clients. My reputation. My content. My opinion. My pocketbook. Me. Me. Me. Remember, I’m talking to “myself” as well. (more…)

Today, 08.08.08, is the first unofficial National Search Engine Optimizers Day! National SEO Day celebrates the power of SEO, viral marketing and our love of social search. Learn more about the vision at the site: NationalSEODay.com

No fanfare? No hoopla? Sadly, no. Actually, Dana Larson of Top Rank Marketing made up the day on Twitter. I thought, “we could really do something with this to build awareness about SEO around the world.” We collaborated, and I purchased the domain and setup a site. However, we’ve been too busy doing SEO to develop the site and the idea any further. (more…)