Blogging is a great tool for Search Engine Optimization (SEO). Forget the technical details about pinging and how search engines read blogs a little differently (better) than regular Web pages. Blogging helps create two-way content, dialogue between you and your users and between your site and the search engines.

Static websites are a monologue. Enter into a dialogue by setting up a blog. Blogs also provide a great way for that conversation to be “SEO-friendly.” Be nice to the search engines, and they will like you and interact with your site.

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