Pixel Position . Conversational SEO

Hewlett-Packard (HP) has done their best to sell me an Apple computer. How? I have spent well over 30 hours dealing with HP issues – time with Customer Care, troubleshooting, restoring lost files, researching problems in technology forums and returning products.

Why am I writing about this? Partially to complain but mostly to use my challenges as an opportunity to remind businesses of the importance of customer service.

Customer Service and product quality affects Word of Mouth Marketing – how people talk about you. What they say affects how others spend their money. Every touch point with your company affects your reputation. Money follows!

I’ve been “listening” to what others are saying about the Mac OS X and have been salivating over their excitement about Apple products. Plus, you can’t buy a new PC with Windows XP. Who wants Vista? All of this “talk,” along with my personal experiences with HP, are shaping my opinions about how I spend my money.

My money is following away from Windows and HP. Let me tell you why HP sold me on Apple…

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SMX Advanced generated a lot of controversy and conversation.

Did the conference go to the “Dark Side” with Black Hat SEO?

Should there have been more advanced topics?

Was there enough White Hat SEO discussed?

The 2008 Advanced Search Marketing Expo also delivered a fast-paced, action-packed venue of topics and opportunities for networking with top-notch performers who specialize in organic Search Engine Optimization, Paid Search and Web Development. Read the rest of this entry »

My Mom always told me, “There’s no second chance to make a good first impression.”

Your people create strong impressions that become part of your reputation.

Who speaks your Reputation?

Who speaks for your company?

Who touches your customers?

Who wears your company logo?

Do they create a lasting reputation you want to keep?

The person behind the phone, behind the counter, and even behind the wheel, is critically important to your reputation. Read the rest of this entry »