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Optimize your website for searchers and not specifically for the search engines. Search engine robots and spiders will visit your site. They’ll crawl around, but they won’t buy anything or contact you.
Most Search Engine Marketers (SEMs) hear a version of the following:
“Can you get me to #1 in Google?”
“How much would it cost to be in the top 3 on Google?”
“How much does it cost to submit my site to the search engines?”
